During the holidays every brand is looking for something that will impress and entertain their guests.  For this holiday season the luxury brand Tiffany & Co. had an idea.  They wanted to create a unique boutique shopping experience around the connections between origami and art.

In order to make this work, the Taro’s Origami Studio senior staff presented a quick talk to the Tiffany’s representatives laying out all of the different kinds of origami (models, tessellations, modulars, etc) and how they pull from the art world to create amazing things.   From there the Tiffany’s team hired Taro’s to show off, teach, and fold origami at 13 different stores all along the Eastern seaboard of the United States.

In connection with the holidays, the Taro’s staff also picked out several themed models for easy teaching.  The goal was to find the balance between clean & classic models that would still fit within the assigned time slots.

The events took place over the course of three weeks in early December and while each location handled it slightly differently, the team of Taro’s artists were able to engage guests of all ages.  In some cases people simply wanted to chat about how someone can be a professional paper folder, while others made requests of the artists.  But the best interactions were when people chose to dive in and try their own hand at folding a model or two.

Here are some examples of different kinds of origami that were used at the Tiffany stores.  The colors and model were chosen to fit the bright Andy Warhol theme from the latest ad campaign.

No matter that size of the project, the Taro’s origami team can find a way to make companies stand out with something unique, just like this.