As part of T.J.Maxx‘s #MaxxLifeLessons campaign to raise support and encouragement for women who are working to make dreams reality, it made a Twitter commercial using origami and stop-motion animation. Frank, one of our Brooklyn artists, created and animated all of the dollar bill origami pieces for the ad.

Starting 9/27, we’re rallying around women in need of wisdom & you can help #MaxxLifeLessonshttps://t.co/ANLmWHtoDPpic.twitter.com/FmsmQIzaPX

— T.J.Maxx (@tjmaxx) September 23, 2016

Here’s a behind the scenes look at the process: