Metlife Stop Motion Origami Money Campaign

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Metlife recently contacted Taro’s Origami Studio to help with an international on-line dollar bill origami campaign, and Taro’s was happy to create some new designs for them.  The campaign revolves around using dollar bills to fold into faces that can be used in fun ways on their social media outlets.  Frank Ling, who has extensive stop-motion origami experience, was invited up to their Manahttan headquarters and folded for them faces that were created using the currencies from Japan, South Korea, Chili, China, Mexico and the United States.  The unique faces actually grew out of the differences between the currencies, by using parts of the bills to shape things like, eyes, lips, and moustaches.  You can have a look here at both the setup for the filming and then the faces

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After the designs of the faces were finalized Frank also spent some extra time folding other useful models for the campaign, including some hearts and planes, all using the different currencies of the countires and you can see some of those below as well.

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In the end though, nothing is quite as expressive as video, and here is the final product of the first model that Metlife posted on their Facebook page promoting awareness of some of the important health insurance terms like “out of pocket maximums”.  In this way content that could otherwise be difficult to express has a fun and engaging aspect to it thanks to the origami!

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日本国東京在住。私は、医療の国家資格を持つ気功マスターです。 心身の健康と未病のための気功法を伝授しています。 またレゴエデュケーションインストラクターとして、子供の教育に10年以上携わりました。 ロボットサッカー全国大会やWRO全国大会に生徒チームが出場し入賞経験も沢山あります。 子どもの目標達成にチャレンジしていく能力を養うための指導経験も豊富です。 Taro’s  Origami Studio JAPANでは、Taro’s Origami methodの基本をしっかり学び、子供の想像性や集中力、考える力、創造力を養います。 子供達は自然にコミュニケーション能力が高まり、自分を大切にする力と自信が備わります。 [...]

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