Lexus National Ad Campaign

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In late 2017 and early 2018 Taro’s Origami Studio worked with a local Brooklyn based artist to create an enormous, elaborate, and elegant Lexus origami installation.

Here is the result!

To begin with the idea started with creating some kind of art work out of the “thank you” letters that have been sent to Lexus for their wonderful customer service.  Taro’s Origami Studio was brought on board to create a distinct geometric shape out of these letters that the art could grow out of.  After working through several different shapes and directions that were created by Taro’s Origami designers, an octahedral shape was picked and refined so that production could begin.  The final model is actually folded out of an octagon sheet of paper and uses a unique form of retardant cardstock.

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Over the course of several weeks, Taro’s Origami staff cut, creased, shaped, and individually numbered over 2,000 of these models.  Then after they were sent to the warehouse for the installation, they were strung to specific lengths and placed in exact locations in order to create the dramatic effect seen in the final commercial. Have a look at the impressive level of craftsmanship and detail that can be seen in these exclusive behind-the-scenes photos and videos!

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Close up view of the hanging models

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Front view of the entire display

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The hanging models had much more depth than you might normally think.

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From the side you can begin to see the “L” of the logo take shape.

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Full side view of the Lexus Logo

Here is a video we took of the entire model on the day of filming.

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David Koichiro Silvert, Junior Teacher in Tokyo, Japan

私は東京で生まれ、最近戻ってきましたが、人生の大半はカリフォルニアに住んでいました。大学卒業後は技術関係の仕事に就いていましたが、折り紙は小学校で基本的な模型や飛行機を折った程度で、比較的新しい方です。とはいえ、昔から手を動かすことは好きでしたし、定期的に折り紙を折る機会を楽しみにしていますよ。自由な時間には、日本語を勉強したり、アウトドアやスポーツを楽しんだり、友人や家族と一緒に過ごしたりしています。 デービッドとのセッションのご予約は、直接メールにてお願いします。 連絡先 電子メール:david@tarosorigami.com 所在地 東京、日本、日本標準時(JST)(浅草スタジオ) ティーチング 初級編 [...]

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