For Valentine’s Day this year we were contacted by a company looking to add something unique to their holiday campaign.  Laura Mercier, the French and American cosmetics company were releasing some new blush infusion shades and were looking for a new way to promote to their client base.  The request was to create a brand new foldable heart shaped card that could open up and also collapse to be flat enough to mail.  Here are some of the original prototypes:

For the next round of revisions, the client shared a classic origami heart model hat they wanted us to create the model after.

The only problem with this model though is that there aren’t any easy ways to unfold and refold it to revel their branded content.  As a result the Taro’s team got hard at work deconstructing the model into it’s individual parts so that it could be re-created in a way that would allow it to look correct, but still be able to open up.  This would mean that the final version would be able to open up down the middle and be made of 7 different parts to make it work correctly.  Below you can take a look at the final version.  The order was for 1,000 completed units.

In order to create the final look, the Taro’s team had the content specialty printed on both sides of a sheet of paper, and then ran them all through their machine scoring and cutting process.  In the end over 7,000 individual units were printed, cut, folded, and attached.  There were over  80 total hours of origami work done to get the project to the finish line, and the final allotment of 1,000 hearts was delivered about a week early