Farfetch is a British-based luxury clothing and fashion line.  Last month when they where looking for a unique and eye-catching way to distribute an exclusive discount to selected guests, they contacted Taro’s Origami Studio.

After consulting with the design team at the origami studio on issues like paper weight, model size, and how the design should unfold, the Taro’s staff came up with a simple and elegant design for their announcement.  Once the original design was agreed on, (which you can see a simple version of in the first picture) the Farfetch team was then able to create the graphic they wanted in the corresponding panels the model created (which you can see in the second picture).  This way the graphics were able to integrate seamlessly into the origami design process.

After the design phase, the Taro’s staff was able to take the double-sided printed sheets and, using a precision machine to cut out exact shapes (in this case hexagons) and pre-crease the needed lines, mass create the finished model with unrivaled precision.  In the end, the finished models had a very tight locking mechanism in the paper, so that these individual works of art could be unfolded and enjoyed by everyone they came in contact with.  With some of the best designers, folders, experience, and materials in the origami field, the Taro’s staff was able to create something special for Farfetch.  I’m sure if you look at the finished product below, you’ll agree!